Revolutionary display technology can lift the ban on digital billboards.

Miortech, a Dutch company originating from the Philips cradle, introduces color displays that reflect sunlight, just like paper, with environmental benefits such as low power consumption and reduced light pollution overcoming the disadvantages of LED billboards.

Miortech established Etulipa® as a subsidiary to bring its electrowetting display technology (EWD) into the digital signage space. CEO Hans Feil states: “We can now demonstrate full color reflective displays with the same approach as in digital printing: the so-called CMY-technology. The positive feedback on our demos, which performed under different light conditions including bright sunlight, pointed us into the direction of the digital billboard applications. We found that advertisers and billboard owners are extremely keen to enable more digital boards. This technology allows for instantaneous creative updates and the ability to respond in real-time to current events and market conditions”. The next step is to build a demo-digital billboard to prove our claims to advertisers and billboard owners. A youtube movie of the full color demo can be found on http://www.youtube.com/watch?v=pKIfnts9hFA

About LED digital billboards:
Todays LED digital billboards emit intense light to overcome the daylight resulting in light pollution. Furthermore, researchers warn that this unnatural light may compromise the safety on the road due to driver distraction. Third, LED screens are far from environmentally friendly as high energy consumption devices. For instance an LED based digital billboard typically consumes more energy than thirty average households. Consequently, cities have capped or totally banned digital billboards such as Houston, Texas.

About Miortech:
Since its inception in 2006, Miortech developed applications for Electrowetting Display technology with the initial focus on auto-dimming rearview mirrors. Miortech is situated in the heart of one of Europe’s foremost R&D regions, the High Tech Campus in Eindhoven – The Netherlands.

For further information please contact Doeke Oostra: doeke.oostra@miortech.com (tel. +31 40 8514630)


Caption: Cyan, Magenta and Yellow electronic ink droplets in a Miortech display